Hi! I'm Elyse Ash, a Minneapolis-based advertising copywriter. I love all things design, pop culture and creative. Think in Bright Colors is a compilation of my favorite ad/design/interactive work, inspirations and beyond. To check out my advertising portfolio, visit www.elyseash.com.


Posts on: Wedding


Text

Sep 10, 2012
@ 2:35 pm
Permalink

Perspective

It’s been 113 days since our wedding day; a day of joy, celebration, love and gratitude as well as stress, anxiety and fear. Well, this past weekend I was granted something I’d been craving ever since we got engaged: perspective.

***

Saturday night, Brad and I attended the wedding of two new-ish friends we’ve made here in Minneapolis. It was one of the most beautiful weddings I’ve ever had the honor of witnessing. It was raw. Real. Brimming with emotion. She wore orchids in her hair and he wore a smile like a crescent moon. A single Spanish guitar escorted her down the aisle as readers spoke passages from the Velveteen Rabbit. White paper lanterns swung in the wind above their heads as the trees rustled, saying “Amen” after each chilling statement in the ceremony.

They wrote their own vows, which read like joyful, love letters filled with promises and inside jokes. There was not a dry eye in the audience. You could have been the damn caterer and felt the raw, real love that these two people share; their romance, the stuff that the careers of Humphrey Bogart and Ingrid Bergman are based off of.

It was one of the most genuine, authentic, epically moving weddings I’ve ever seen.

***

An epiphany came the morning after the wedding. Brad had stirred early, eager for football, haunted by a mild hangover (a souvenir from the wedding). I lay in bed thinking about the previous evening; and I started wishing this wedding had been before ours. How it was the perfect antidote to all the drama and fear that swirled inside my stomach before our pressure-cooker of a day. How if we had spent a weekend at this wedding, and seen all the love and affection and authenticity that went into it; how I might have had a bit more perspective. How I would have been less obsessive over my hair. My weight. My earrings. My everything.

I managed to get so swept up in the details. In the escort cards, decorations, playlists—treating the wedding as one big branding assignment. What can I say? I loved it and despised it all at once. 

This other wedding was so simple. By simple I don’t mean cheap or unplanned. Not at all! But it wasn’t some over-the-top affair with perfectly matching fonts, logos, color palettes…even the bridesmaid dresses were different colors. Heck one of the bridesmaids was a man! It was not about things being perfect. It was about things being real. Which would have been invaluable for Bride Elyse to have witnessed. To have seen first-hand, that when the emotion is real and the love is real and the support is real…that no one needs cotton candy or flash mobs or anything over-the-top. Those things are just toppings. Hype. Fluff. The authentic joy shared by two families coming together to celebrate love; that is what the best weddings are made of.

***

I came downstairs that morning to see Brad on the couch; already researching his fantasy football strategy for the day. I sat next to him and shared this new thought.

“I couldn’t help thinking how valuable it would have been to me to have gone to that wedding before ours. I think it would have really given me some much-needed perspective.” I said.

“That’s funny you said that, because I had the exact same thought this morning.”

And just like that, EVERYTHING was put into perspective in one of the most refreshing and unexpected ways.


Video

Jul 3, 2012
@ 1:22 pm
Permalink

Today was a slow afternoon at work. So I instagramed a few photos of Brad and me from our wedding. All images are originally by Live It Out Photography. Instagrammed by moi.

I’ll post some non-Instagrammed ones a different time :)


Photo

Jun 7, 2012
@ 4:47 pm
Permalink

Hi blog friends! Sorry I’ve been MIA for a few weeks. I had to go to this big party and wear a fancy white dress on May 20. NBD.
Here are a few snapshots taken of our special day by some rad guests. Should help tide over some curiosities until I get my paws on the real photographs.
Thanks for your patience while I get all unpacked and readjusted back at work!

Hi blog friends! Sorry I’ve been MIA for a few weeks. I had to go to this big party and wear a fancy white dress on May 20. NBD.

Here are a few snapshots taken of our special day by some rad guests. Should help tide over some curiosities until I get my paws on the real photographs.

Thanks for your patience while I get all unpacked and readjusted back at work!


Quote

May 11, 2012
@ 3:25 pm
Permalink

8 days!!!!!!!!! Soak it up, laugh it off, scream into your pillow, hold Brad’s hand, throw an egg against the wall, gaze at your dress, and so enjoy this magical time!

— Fantastic pre-wedding advice from my beautiful friend, Kim Shirley


Video

May 1, 2012
@ 7:19 am
Permalink

What an adorable wedding toast by this couple who has been together for over 70 years! I especially love the advice about always keeping food in the fridge so you don’t starve. OMy second favorite part: “I haven’t kissed him like that in 25 years!” Solid.


Video

Apr 22, 2012
@ 6:50 pm
Permalink

I love these modern wedding invitations designed by Ladyfinger Press for a Palm Springs wedding. The colors bright colors and funky design definitely set the stage for a fun, modern, chic wedding. Wish I was going!


Text

Apr 17, 2012
@ 11:01 am
Permalink

Struggling.

Are you feeling too good about the existence of humanity? Are you feeling like all human beings are selfless, generous, giving creatures who just want to make the world a better place?

Then plan a wedding.

That will open your eyes REAL quickly and you’ll see how the only thing anyone gives a crap about, ever, under ANY circumstance, is themselves.

Because getting married isn’t about the COUPLE or about love or about celebrating with friends and family. No, no, no, you silly naive soul. It’s about YOU. It’s about your opportunity to show off your hot new waistline, your boyfriend, your ADOARBLE kids. So don’t forget. People are only thinking of themselves at all times. No matter what the “Congratulations!” card says.

I’m having a rough day, in case you couldn’t tell.


Link

Apr 16, 2012
@ 2:01 pm
Permalink

This is Terrible & Everything That's Wrong with the Wedding Industry + Diet Industry »

“The K-E diet, which boasts promises of shedding 20 pounds in 10 days, is an increasingly popular alternative to ordinary calorie-counting programs. The program has dieters inserting a feeding tube into their nose that runs to the stomach. They’re fed a constant slow drip of protein and fat, mixed with water, which contains zero carbohydrates and totals 800 calories a day. Body fat is burned off through a process called ketosis, which leaves muscle intact.”


Photo

Mar 12, 2012
@ 11:49 am
Permalink

Whew! What a weekend! I was back in DC for a couple last minute wedding-related meetings and hair trials—as well as my bridal shower and bachelorette party. It was BEYOND amazing and I cannot thank my amazing bridesmaids enough for coordinating everything and making it one of the most special weekends of my life. From the food to the decorations to the gifts and to the little surprises along the way—I was blown away by the amount of thought, attention to detail and effort that went into every part of it. I am seriously floored. I mean, HELLO—the bridal shower was themed “Gelato and High Heels!” Could that be any more perfect/Elyse-like?
Here are a handful of photos that my friend Amanda and I took via Instagram. I know a lot of girls, as well as my Mom and sister, took some amazing photos and I can’t wait to post some of the best ones on here a little bit later.
Today I’ll be playing catch up at work and at home during this rainy, cloudy Monday. Sidenote: Anyone else exhausted by this springing ahead non-sense? I cannot seem to wake up today!

Whew! What a weekend! I was back in DC for a couple last minute wedding-related meetings and hair trials—as well as my bridal shower and bachelorette party. It was BEYOND amazing and I cannot thank my amazing bridesmaids enough for coordinating everything and making it one of the most special weekends of my life. From the food to the decorations to the gifts and to the little surprises along the way—I was blown away by the amount of thought, attention to detail and effort that went into every part of it. I am seriously floored. I mean, HELLO—the bridal shower was themed “Gelato and High Heels!” Could that be any more perfect/Elyse-like?

Here are a handful of photos that my friend Amanda and I took via Instagram. I know a lot of girls, as well as my Mom and sister, took some amazing photos and I can’t wait to post some of the best ones on here a little bit later.

Today I’ll be playing catch up at work and at home during this rainy, cloudy Monday. Sidenote: Anyone else exhausted by this springing ahead non-sense? I cannot seem to wake up today!


Video

Mar 2, 2012
@ 1:17 pm
Permalink

I love these wedding invitations by Minneapolis based copywriter Heather Sullard. Hilarious, informative, convincing, creative AND beautiful—quite the combination to pull off. Congratulations!


Video

Nov 17, 2011
@ 1:26 pm
Permalink

My uncle Rick Gibson, a creative director here in the Twin Cities, told me about this spot for Windows. And I kinda love it. I guess it just really hits close to home :)


Photo

Nov 7, 2011
@ 2:38 pm
Permalink

Oh my goodness, Brad and I have been featured today on Capitol Romance—a wedding blog for couples getting married in the DC area. Bree contacted me once Amber (our photographer) had featured our engagement photo shoot on her blog and asked if she could feature us as well. The words Bree wrote are simply lovely (despite spelling my name wrong in a handful of places) :)
I’m kind of glad this popped up on my radar today because I’ve been neglecting our poor wedding planning to-do’s recently. Lots of other things (aka work, parties, traveling, guests, house stuff, LIFE) have been getting in the way. So I think I need to start checking some more stuff off the ol’ to-do list. Because seriously that checklist thing on The Knot is starting to freak me out a lil bitty bit.

Oh my goodness, Brad and I have been featured today on Capitol Romance—a wedding blog for couples getting married in the DC area. Bree contacted me once Amber (our photographer) had featured our engagement photo shoot on her blog and asked if she could feature us as well. The words Bree wrote are simply lovely (despite spelling my name wrong in a handful of places) :)

I’m kind of glad this popped up on my radar today because I’ve been neglecting our poor wedding planning to-do’s recently. Lots of other things (aka work, parties, traveling, guests, house stuff, LIFE) have been getting in the way. So I think I need to start checking some more stuff off the ol’ to-do list. Because seriously that checklist thing on The Knot is starting to freak me out a lil bitty bit.


Photo

Nov 7, 2011
@ 2:22 pm
Permalink

This saved the date made me laugh. You KNOW their wedding was probably like the most fun thing ever.

This saved the date made me laugh. You KNOW their wedding was probably like the most fun thing ever.


Link

Nov 3, 2011
@ 9:23 am
Permalink

The Mason Jar Manifesto, by Jonas Peterson »

Photographer Jonas Peterson has written an amazing blog post called The Mason Jar Manifesto in which he talks about how OUT OF CONTROL the wedding industry has gotten. And I just heart this so much. SOMEONE needed to say it. They did. And he’s said it perfectly.


Video

Sep 13, 2011
@ 9:24 am
Permalink

Hooray! Our Save the Dates are out and have arrived safely in the appropriate mailboxes :)

Special thanks to the INCREDIBLY talented Diana Quenomoen, my dear friend/coworker/designer extraordinaire, who made these look SO HOT. I’m really happy with how they came out and I can’t wait to start working on the invitation!!!!

In the words of my dear friend Molly, “Shit’s starting to get real.” No kidding.