Think in Bright Colors

Think in Bright Colors

Hi! I'm Elyse Ash, a Minneapolis-based advertising copywriter. I love all things design, pop culture and creative. Think in Bright Colors is a compilation of my favorite ad/design/interactive work, inspirations and beyond. To check out my advertising portfolio, visit www.elyseash.com.
This hilarious print campaign for Ikea, running in Germany (of course), puts a twist on the family tree by showing which pieces of furniture various family members were conceived on. The tagline? Where Family Starts.
But perhaps my favorite part of this campaign is how it originated. With a piece of data found by the agency who created the campaign called thjnk: apparently 10% of Europeans were conceived on one of the brand’s beds. So it’s not just an interesting idea…it’s also grounded in data.
Strategy + Creative = All the Hearts
(Via AdWeek)

This hilarious print campaign for Ikea, running in Germany (of course), puts a twist on the family tree by showing which pieces of furniture various family members were conceived on. The tagline? Where Family Starts.

But perhaps my favorite part of this campaign is how it originated. With a piece of data found by the agency who created the campaign called thjnk: apparently 10% of Europeans were conceived on one of the brand’s beds. So it’s not just an interesting idea…it’s also grounded in data.

Strategy + Creative = All the Hearts

(Via AdWeek)

David Olenick is the designer and illustrator behind this series of food illustrations that tell you how we all think about food. I don’t know about you, but coffee definitely owns me and I would 100% consider peanut butter the most satisfying and supportive boyfriend I’ve ever had. Sorry, Brad.

(via Mashable

Yes, yes. I know. This blog is starting to feel like an archival system for Jimmy Fallon’s show, but I can’t help it. His bits, interactions and games with celebrities are too dang funny NOT to share. I love this game he invents with Bryan Cranston in which you have to casually use very odd words seamlessly in conversation. Watching them crack up over words like dungaroos; it’s just too damn precious. 

(Via Gawker)

The Bold Italic has a great series of fancy restaurant reviews written by 4-year-olds. The whole thing is completely hilarious and their reactions/ verbalizations of what they like/don’t like about these fancy dishes are adorable, funny and poignant all at once. These are some of the specific reviewers:

I’m honestly just impressed they found four 4-year-olds to try ALL this crazy food (with absolutely zero Goldfish cracker toppings). I don’t even know if I would try some of this today…let alone as a child. I didn’t even like it when my jam mixed with my peanut butter.

In related news, kids are THE best.

(Via Jezebel)

Happy Friday! My favorite work as of late has come from HBO Go and SS+K - the spots address the hilarious/true moments that come out of watching HBO with your parents. And how with HBO GO, you can watch your favorite shows in all their adult content glory by yourself. From wherever. Far away from your Mom and Dad.

There are a ton of spots in this campaign and they are ALL great. So check them all out here: http://www.thewrap.com/kids-awkwardly-watch-hbo-parents-hilarious-new-ad-campaign-video/

(Special thanks to Brad for sending these my way! He has a knack for spotting some of my favorite campaigns before I spot them myself!)

My Crush on Amy Schumer

By Elyse Ash

Who here has heard of Amy Schumer? She’s a blonde comedian/actress/writer from NYC and she’s hilarious (her style is very Louis CK meets Chelsea Handler). If you’ve caught her stand-up, she might come off as a bit…um…crude. But she is so NOT a shock comic. 

She’s part cynic. Part feminist. Part party girl. All funny. And she really helps that whole completely ridiculous/invalid/insulting “Women Just Aren’t Funny” argument. (Thanks, Jerry Lewis).

image

How do I know? Her show on Comedy Central, “Inside Amy Schumer” is exceptional. Season 2 has been ramping up and I’ve never felt so lukewarm on a show in its first season and then fell so completely in love the second. If you haven’t seen it, it’s set up like a sketch comedy show with 4-5 sketches spliced with a few fake ads and interviews in-between them.

"Inside Amy Schumer" has been called “the most sneakily feminist show on TV” - which is 1) True 2) Awesome and 3) Why I guess I like it so much. Because NO ONE talks about how hard being a woman is today in this very real, funny, sad, dramatized way. Sorry, Lena Dunham, but homegirl is KILLIN it (and killin the ratings, too).

Beyond Amy just being funny, her sketches are smart. They illustrate the double standards that young women face in relationships, at work and just in our society as a whole. So here are my favorite sketches from this season of her show and why I think they work so well:

*I’m So Bad

This sketch pokes fun at how impossible it is for women to talk about food in a healthy, normal way and how almost all American women have a dysfunctional relationship with food.

Get More: Comedy Central,Funny Videos,Funny TV Shows

*A Chick Who Can Hang

Brad and I were falling off the couch by the end of this sketch. Some guys really are dumbasses, aren’t they?

Get More: Comedy Central,Funny Videos,Funny TV Shows

*A Very Realistic Military Game

When I first saw this sketch on TV, it made me very uncomfortable. But it was also the mental turn that took me from Amy Schumer liker to Amy Schumer respecter. This is what I’m talking about. She’s taking a very real subject/topic/problem, poking fun at it to bring the problem to light. It’s not preachy or judge. It’s just funny. And VERY real. This is exactly what that slate article was talking about with being “sneakily feminist.”

Get More: Comedy Central,Funny Videos,Funny TV Shows

*The Food Room

This one isn’t really about feminism or women, but more about how ridiculous Aaron Sorkin is. Which is equally awesome. 

Get More: Comedy Central,Funny Videos,Funny TV Shows

In my mind, Amy Schumer now sits among the ranks of Beyonce, Amy Pohler, Tina Fey, Mindy Kaling, Jennifer Lawrence: Strong, Feminist Creative Women Who Are Awesome and Funny and Smart and Don’t Take Crap and Have Their Shit Together. My favorite types of people. I hope the writers/actors at SNL are taking notes. THIS is how you write a sketch comedy show that’s funny/edgy/meaningful/insightful/changing pop culture. Now I just hope she doesn’t pull a Dave Chappelle.

Thanks to my homegirl, Jackie Meisel, for sending me this gem today. It’s pretty much perfect in every way.
(Via Cup of Jo)

Thanks to my homegirl, Jackie Meisel, for sending me this gem today. It’s pretty much perfect in every way.

(Via Cup of Jo)

This new Taco Bell spot advertising it’s new breakfast menu has me cracking up. Deutsch LA (and famous director Errol Morris) created this little gem by gathering 25 real people in the US named Ronald McDonald and shot them all stating how much they love the new Taco Bell breakfast menu. Oh man. What a clever, fun, tongue-in-cheek spot. Love!

(via AdWeek)

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Jimmy Fallon and Jon Hamm photobombed all these people’s NYC tourist photos and it is amazing and I am jealous.

These faux “Mom Travel Guides” by Gemma Correll cracked me up!
(Via Cup of Jo)

These faux “Mom Travel Guides” by Gemma Correll cracked me up!

(Via Cup of Jo)

This is my life…

This is my life…

Google Fail.

Melanie: I just tried to Google, "how to be a badass female working"
Melanie: Nothing valuable came up.
Melanie: Apparently you can't just Google anything.

There have been quite a few of these Bad Lip Readings / NFL mashups, b but this might be one of my favorites! The voiceover work (and overall timing/direction) is just amazing.

Oh yes, yes, yes. This is a thing. Especially on Sunday nights. 
(Via a Pair of Pears)

Oh yes, yes, yes. This is a thing. Especially on Sunday nights. 

(Via a Pair of Pears)